Product Designer
UX/UI
UI Engineering
User Research
UX Copywriting
Product
UX Strategy
Design Systems
Lead
Graphic
Branding
Icons
UX/UI
UI Engineering
User Research
UX Copywriting
Product
UX Strategy
Design Systems
Lead
Graphic
Branding
Icons
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SaaS
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In the past 4+ years, I've kickstarted and scaled B2B workflow tools in the yachting industry.
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GUIs
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I've also enjoyed crafting fully custom TV interfaces for visualising engine room data, now installed on yachts over 100m.
My Design Principles
Strategic Copy
Before design, I focus on writing purposeful copy. No “happy talk”.
Product-Market Fit
Through product discovery, I make sure we don't waste resources on something that has no value fit for users and creates no market.
Dev-Friendly
I'm gaining confidence with Next.js, with my dear Ettore mentoring me. It's helping me design with a clearer understanding of how things are built, moving away from Dribbble-style concepts.
Let's Work Together
“If there's something you'd like to try —a design, a new product, an idea— ask me, I won't say no, how could I?”
— The Smiths