Claudia
Amsterdam
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Design generalist with 5+ years experience in early-stage ventures in yachting and healthcare. DesignOps enthusiast.

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Projects

001/4

This is what it looks when I design cool sh!t in the yachting industry.

002/4

Building and scaling the design function at SuperYacht Times, from early stage to growth.

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003/4

Some UX-focused case studies you can ask me about.

Data-driven app empowering cancer patients to track off-label treatments, uncover correlations, and engage with a supportive community.

C2C service securely storing and delivering travellers' bags, enabling hands-free journeys and smoother use of public transport.

AI-powered lecture companion providing live transcription and vocabulary builder for non-native students, tested on campus.

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Digital wellbeing platform mitigating remote worker burnout through behavioural insights and habit-forming experience design.

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Explored visual enhancement technologies through expert interviews and co-designed a visual system validated with older patients at the Visual Rehabilitation Centre, ULSS 16.

004/4

Taking a non-profit telemedicine platform from 0 to 1 as CPO.

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My Design Principles

Strategic Copy

Before design, I focus on writing purposeful copy. No “happy talk”.

Product-Market Fit

Through product discovery, I make sure we don't waste resources on something that has no value fit for users and creates no market.

Dev-Friendly

I'm gaining confidence with Next.js, with my dear Ettore mentoring me. It's helping me design with a clearer understanding of how things are built, moving away from Dribbble-style concepts.

Ask Me

Don't be shy! Let's bring your idea to life.

Device playing The Smiths

“If there's something you'd like to try (a design, a new product, an idea) ask me, I won't say no, how could I?” — The Smiths